- The Dutch startup Tubble makes inflatable bathtubs.
- Founder Arnoud Kuipers has been working on the project for five years and is now shipping the tubs to the United States and Australia.
- The Tubble comes with an inflatable headrest, an extra-thick bubbled bottom, and a cup holder.
- Kuipers says some customers are using the baths as birthing pools. Others are filling them with ice to soothe sore muscles.
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Over the last five years, the Dutch company Tubble has been working on perfecting their product: an inflatable bathtub that can be set up in small bathrooms, gardens, or patios.
Now founder Arnoud Kuipers is taking his bathtubs global. Tubble is sending their bathtubs to the United States and even Australia, where a surprising number of orders have come in recently, Kuipers said.
“It’s a bit of a winter product,” Kuipers told Business Insider Nederland, calling the recent orders from the south “very random.”
The company’s biggest market is in northern Europe and has received lots of orders from the Netherlands, Denmark, Sweden, and Norway.
The company began with a practical question
Tubble started with a practical question: How can you occasionally enjoy a hot bath in a small house without a tub?
“I’m not really a bath person, but sometimes I like to have a bath,” Kuipers said.
In 2014, the founder, who is an ex-banker, started with a simple website to sell a few inflatable baths.
“I just turned on Google Adwords and sold my first product,” he said.
A headrest and a cup holder are included
The Dutch company’s initial funding came mainly from Kuipers’ savings and money from family and friends, Kuipers said.
The funds were used to hire industrial designers, whose job it was to make the bathtubs as comfortable and trendy as possible.
The tubs include an inflatable headrest, an extra-thick bubbled bottom, and a cup holder. Kuipers said that consumers have gotten creative with the tubs, using them as ice baths for muscle and joint pain, and even as birthing pools.
Kuipers said that more inflatable bathtub suppliers have been popping up on Amazon.
“Our competition is not slowing down, so we are really trying to develop a premium product,” he said.
Kuipers said Tubble tries to be unique with a straightforward setup experience that includes an electric pump and drain hose.
He did not reveal Tubble’s profits but said turnover has increased by 40% in the last year.
This post was translated by Sophia Ankel. Read the original in Dutch here.