Press "Enter" to skip to content

How addressable TV will shape the future of media

This post was originally published on this site

BII

People are watching less TV, and subscribers are cutting the cord.

But TV is not dead yet.

Viewers are consuming television in different ways, and the advertising dollars are still there. But TV ads need to change with the times.

Learn all about this part of the future of TV with this brand new slide deck from BI Intelligence called Addressable TV.

Here are some of the key takeaways:

  • TV is no longer just “mass market”
  • Better analytics are crucial
  • Addressable TV will smooth the transition to digital
  • And much more

To get your copy of this FREE slide deck, simply click here.

Be First to Comment

Leave a Reply

Your email address will not be published. Required fields are marked *

California Daily Press 2018